Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It leverages the internet and electronic devices to deliver marketing messages and engage customers, often with measurable results.
Scope of digital marketing:
The scope is vast and ever-growing, as it encompasses a wide range of industries, channels, and career opportunities.
Techniques :
Search Engine Optimization (SEO) Optimizing website content and structure to improve rankings in search engine result pages.
There are two types of SEO:
On-Page SEO
